Hershey will serve as an official sponsor to the U.S. Ski and Snowboard Association into the 2018 PyeongChang Winter Olympics, and serve as the confectionery partner of the national governing body. The partnership is for three years.
As an official partner, the company will have a presence at key events including the Toyota U.S. Grand Prix, Visa Freestyle International, Toyota U.S. Revolution Tour, and Junior Nationals.
In addition to the U.S. Ski and Snowboard Association sponsorship, Hershey is an official partner of the U.S. Gymnastics and U.S. Field Hockey teams. The Hershey Company is also a sponsor of the United States Olympic Committee and Team USA.